Advent of Social Media:
Many people
have created their accounts on different social media channels. They have
created for the purpose of messaging as well as interacting online with other people.
Instagram has been used across world with 1 billion monthly active users. In
the year 2017, the number of users was 800 million but gradually photo sharing
app has become renowned platform for youths.
Social media
offers you an opportunity to expand your business and many marketers are
adopting this medium to reach audience. Using instagram for business marketing
may be useful for promotion of brand, growing traffic, list of email
subscribers which ultimately results in sales. But marketing through instagram
may be difficult for marketers as many of them didn’t know the know-how of
using this channel.
Here are
some of the tips and tricks which I have discussed in my article for the
purpose of flourishing business and generating more sales revenue:
1. Using Hashtag:
Hashtag is
prominent as well as essential way to boost your sales. As when people will be
search for particular hashtag, then your product images will get displayed.
According to instagram study, If you are adding atleast one hashtag on your
post then it may result in creating nearly 10% of engagement.
2. CTA
When you are
posting your various products, make sure to add CTS or call to action button.
These buttons are offered by instagram such as “Buy Now” button. As if user
wants to buy your product that there must be a medium to buy, therefore it is
essential way in every post.
3. Establishing a good profile:
Whenever you
are creating your instagram profile, then always make sure to design your
profile in a manner that user can know what your profile is about and what your
serve your potential customer. Try to add your company name by targeting one or
two keywords on your profile in order to make search out your name by the user
easily.
4. Review your performance through Analytics:
After creating
and publishing, it becomes an essential part for every marketer to analyze
their marketing efforts. Instagram Insights enables you to measure the
performance of different post with real time audience. You have to go to your
business profile, and then tap on your image which you have promoted; you can
analyze performance by clicking on “view insight” option at bottom of your
image.
5. Instagram stories:
This feature
is usually adopted by marketers for promotion. Instagram stories offers you
quick glimpse about business information within 24 hours. Therefore it gives a
chance for marketer to promote their product by giving your business info.
Author
An article by Gorav, a blogger, webmaster & SEO specialist. He loves to write about Digital Marketing & currently working as a Digital Marketing Manager @ Delhi Courses.
